Brand Guidelines
Brand Guidelines
A short, working set of rules for using the Invictnox identity. For a copy of the full asset pack, download the brand kit at the bottom of this page.
Marks
Lockup
Default. Use on dark (Ink) backgrounds where the audience first meets the brand.
Wordmark
Use when the mark is already established in context — Journal headers, signatures.
Mark
Use as an icon, favicon, or where space is too tight for the lockup.
IX monogram
Compact application, app icons, watermark on press materials.
Palette
Gold
#C5A572
Ink
#0E0E10
Paper
#F2EFEA
Typography
Display
Cormorant Garamond
Headlines, page titles, and any voice-forward moment.
Sans
Inter
All running text, navigation, captions, UI.
Clear space & sizing
Maintain clear space around the mark equal to the height of the "I" glyph. Don't crowd it with adjacent type or imagery.
Minimum mark size: 24 px digital, 8 mm print. Below this, switch to the IX monogram.
Do
- — Use the lockup on dark backgrounds (Ink) by default.
- — Reproduce in solid Gold or solid Paper only.
- — Pair with Cormorant Garamond and Inter as defined.
- — Maintain the clear-space rule, especially against photographs.
Don't
- — Don't recolor the mark outside the approved palette.
- — Don't rotate, skew, or distort the lockup.
- — Don't place on busy photography without sufficient contrast.
- — Don't combine with other brand marks without prior written authorization.
Get the kit
All marks in SVG, plus a README that mirrors this page. Roughly 5 KB.
Download Brand Kit ↓